The Sunshine Coast Biosphere, Australia’s newest UNESCO Biosphere Reserve, has received both national and international recognition for its logo and branding in two graphic design awards.
Designed by Sunshine Coast Council’s Senior Graphic Designer, the logo design brief was to create a unique and meaningful identifier representing the Sunshine Coast Biosphere and the region: its history, community, lifestyle, economy and natural beauty. It needed to reflect the vibrancy and energy of the Sunshine Coast, provide flexibility of use and reflect the connections within the Biosphere Reserve. Sunshine Coast Biosphere Community Reference Group members provided input to ensure community views and opinions were incorporated into the design process for this brand representing the region.
The logo features fanned out leaves positioned in a radial pattern to show the energy of the region and the outward vision of the Sunshine Coast Biosphere. Each leaf represents a different element of the biosphere reserve, ‘celebrating people and nature’.
While creating a recognisable visual identity for the Sunshine Coast Biosphere, the branding is also intended to inform and resonate with the local community to create a sense of ownership, ensure positive engagement and support action for a sustainable Sunshine Coast.